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We believe ethical investing and sustainability are achievable.

The Impact Crowd is an investment crowdfunding platform bringing individual financial investors together to champion businesses and entities aligned with ESG (short for Environmental, Social, and (corporate) Governance) and Impact Investing principles. ESG and Impact Investing are forms of investment philosophies that focus on investing in companies whereby part of the goal is to create measurable positive changes in the world through all three impact categories, and beyond, in addition to generating financial results. So, in a nutshell, we believe ethical investing and sustainability are achievable and are dedicated to crowdfunding with companies who do as well.


Our founder, Jon Elias, is a third generation CEO with a master's degree in Aerospace Engineering from the University of Michigan. As a longtime advocate for sustainability efforts, he married his knowledge of environmental and social ethics with a pragmatic approach for solving complex issues to build a platform for investors who want to fund ESG and Impact conscious companies. 


The Impact Crowd is against greenwashing and other forms of deceptive impact marketing. On our platform, you'll find an array of ESG and Impact-focused crowdfunding opportunities throughout a wide range of industries and a group of like-minded investors who seek to make a difference.


Invest through the Impact Crowd and watch your dollars at work.

Welcome Open Sign at Store


The Impact Crowd seeks to host a diverse array of investment crowdfunding offerings focused on the principles of ESG and Impact Investing. Doing so opens the investment marketplace for many individual investors who wouldn't otherwise have an opportunity to participate.


For businesses to be eligible to seek crowdfunded investments through The Impact Crowd, they must show how they meet at least one of the criteria listed on our Impact Criteria page. Click below to read our requirements. In addition, each fundraising company must state the positive impact intended by their business. This allows for transparency and clarity so you can focus on investments that matter to you.

1% for the Planet

1% for the Planet represents a global network of businesses, individuals and environmental organizations tackling our planet's most pressing environmental issues. We are a proud member and commit to donate 1% of our revenue each year.

Friends of the Children Detroit Logo

We pledge 1% of our annual revenue to Friends of the Children Detroit who impact generational change by empowering youth who are facing the greatest obstacles through relationships with professional mentors.

Our Commitment

The Impact Crowd is committed to directly supporting positive impact causes that align with the philosophies of ESG and Impact Investing. Please take a moment to learn about the impact causes to which we currently contribute.


We believe many investors are looking for more opportunities to help make positive changes in their communities and around the world. We can see a large difference in need vs. funding in environmental support alone. "There’s a clear gap between the need for investment in response to climate change and the financing on hand. Estimates from the United Nations put the need at $300 billion per year, yet only $30 billion is available.


We feel like we can help bridge this gap, even by a small amount, which is why these values underpin everything we do.

Business People Having Fun


We care deeply about the world around us.  We want to be part of the impact that can create a better future.


We want to make the crowdfunding and investing process as easy and accessible as it can be.  


We believe there is good in the world, and we also believe that we all can have the power to make tomorrow better than today.  We believe that even one person can help change the world when they join together with other advocates.


We are against greenwashing and any other forms of deceptive impact implications. We will strive to be transparent for all investors and investees.


The Executive Team


CEO and Co-Founder: Third generation CEO, Aerospace Engineer, and longtime advocate for sustainability efforts.  Consistently seeking ways to create positive change in the world and created The Impact Crowd to bring like-minded people together.

Chris Elias headshot
Jon Elias


CFO and Co-Founder: Consultant with 20+ years of experience including executive management and capital raising. MBA holder, and passionate about nature and wildlife photography.

Our Partners

Are you building your business's brand?  If so, have you seen our feature in From Individual to Empire: A Guide to Building an Authentic and Powerful Brand? Our resident branding expert, Laura Bull, included us in the newly released hardcover edition of her bestselling book to showcase how we put our values into action through The Impact Crowd’s brand. If you'd like to learn more, pick up your copy at airport retailers this summer or click below to order the hardcover edition from Amazon.

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